Consumers awareness on Environment Protection is the Need of the Hour

The need for environmental conservation is seen as a necessary defence against deteriorating quality of life world-wide. We are all victims of contaminated food and water supply, pesticide-ridden food, adulterated milk and choking exhaust fumes emitting from vehicles. According to a World Bank report, India is being pushed back due to its high environmental costs. We lose around Rs 24,500 crores every year in terms of air and water pollution alone.

If you live in a city, you must have experienced air and water pollution at some point of time. Children often fall ill due to polluted environments, it leads to increased health costs and discomfort for consumers. Valuable resources and man-days are lost due to polluted environment and living conditions.

If we look closely at our immediate surroundings and our consumption patterns, we would find that we, ourselves, are responsible for causing environmental pollution to a certain extent. For instance, our monthly purchases include various kinds of washing detergents, toilet cleaning acids and chemicals like Harpic or Sanifresh, and a lot of non-biodegradable packaging for pre-packed food products. This leads to environmental problems like water and soil pollution, and waste disposal problems. It also shows that our consumption patterns are closely linked with the state of the environment and that environmental damage is mostly a result of irresponsible consumer behaviour.

Consumers need to understand that only a safe environment can ensure the fulfillment of their consumer rights.

Shyamaprasad, Trivandrum, Kerala

Author: SubEditor

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