An Urge on to Keep Pace with the Young Generation

Entertainment companies are rushing into the latest internet phenomena which attract big crowds. Children are on the internet at a younger age and they are more comfortable in an online environment than their parents.  The rate of growth in online social networking use, including virtual words for children has risen over the last past years. With more than 100 youth-focused virtual worlds now both up and running or about to launch, regulators and parents are struggling to keep pace.

We must have an awareness of what children can do online and parental involvements are crucial. Parents must be educated, empowered and engaged to ensure truly positive and valuable experiences for their children, while reinforcing safety online habits in the process.

Sumitra Gosh, Mumbai, India

Author: SubEditor

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